For women in their 30s + 40s
There's a forgotten mineral that helps your body relax at night.* And nobody's telling you about it.
Discover the forgotten mineral ↓Sound familiar?
P.S. You're not the only one typing these at 3am.
Here's the thing
85% of women say they didn't feel informed about it when it started. We just think we're tired. Or broken. Or crazy. Or way too young for this.
Plot twist
It might be perimenopause.
Too young? Maybe not. It usually starts in your mid 40s, but it can start in your mid 30s. It's the years before your period stops for good, and it lasts about 4 years on average (up to 8). Your hormones go up and down, and sleep often takes a hit. Only your doctor can tell you for sure.
56% of women in perimenopause sleep less than 7 hours a night. The #1 sleep problem? Waking up in the middle of the night.
They start bouncing up and down. Hello, 3am.
As we get older, our bodies can absorb less magnesium from food.
Sources: 2025 survey of 1,005 women ages 30 to 60 (85%) · Cleveland Clinic · CDC 2017 (56%) · SWAN study (night waking) · NIH
What we believe
Maybe you've tried...
We're done listening to people who say "it's just stress," "you're too young for that" and "have you tried yoga?"
We're giving our midlife bodies what they actually need.
Starting with sleep ↓The answer
The forgotten mineral is...
Magnesium.
(Not just any kind. Hold that thought.)
Here are 3 of those jobs. Sound familiar? 👇
So you're really not crazy. Your body's working hard and it needs its supplies.
Meet SLEEP. The magnesium picked for your midlife body.
Lots of multis squeeze in a tiny bit of magnesium next to everything else. Women need 320 mg a day. Men need 420. SLEEP gives you 275 mg, so your food only has to fill in a little. Not too little. Not too much. And under the 350 mg daily limit for supplements.
Lots of bottles use magnesium oxide because it's cheap. Studies show your body may soak up less of it, and it's known for sending people running to the bathroom. Glycinate is magnesium joined with glycine, a tiny building block your body already makes. Your midlife body deserves the good stuff.
A 14 in 1 gives you a little of 14 things. SLEEP gives you a real dose of the one thing. Just magnesium glycinate, plus the capsule and 3 tiny helpers that stop the powder from clumping. No melatonin. No sugar. No dyes. No gummy goo. Non GMO, gluten free and vegan.
Swipe to compare →
| What matters | SLEEP | 14 in 1 multis | Melatonin gummies | Bargain magnesium |
|---|---|---|---|---|
| Magnesium per serving | 275 mg | Often a small slice | Usually none | All over the place |
| Kind of magnesium | Glycinate | Often oxide | n/a | Often oxide |
| Melatonin free | Yes | Depends | Labels can be way off* | Usually |
| No sugar, dyes or gummy fillers | Yes | Depends | Usually not | Depends |
| A club of women who get it | Yes | No | No | No |
*In 2023, scientists tested 25 melatonin gummies. 22 had the wrong amount on the label. Some had over 3 times more.
Want to nerd out? Read the research:
NIH: Magnesium fact sheet ↗ 2021 review: magnesium + sleep ↗ 2025 study: magnesium bisglycinate ↗ 2023 JAMA: melatonin gummy labels (summary) ↗Remember those 3am searches?
Sleep isn't just sleep. Here's what research says a bad night does.
Beauty sleep is real. In a study, people looked more tired and less healthy to others after a bad night.
Karolinska Institute, BMJ 2010 ↗Tired couples fight more. One study found couples argued more after a bad night's sleep.
UC Berkeley ↗Low sleep shortens your fuse. Not enough sleep makes it harder to cope and get along with people.
NIH ↗Your brain saves memories while you sleep. So a rough night can leave you foggy.
NIH ↗These studies are about sleep in general, not about SLEEP the product.
No more trying to remember the breathing app, the no screens rule and the bedtime yoga, hoping enough willpower will finally make you feel better.
Instead, give your midlife body the supplies it needs, so it can do its job.
So much simpler ✨
Close your eyes for a sec
the goal
That's the goal. 🧡
A goal, not a promise. Every body is different. That's why you get 90 days to decide.
How to get there
Most of us take it in the evening. Tip: keep it by your toothbrush.
Real women. Real nights.
Real reviews from real customers. Individual results vary.
Magnesium glycinate · 90 capsules
The forgotten mineral, made for your midlife body. One little bottle.
One time purchase. No subscription.
Every order comes with:
| Per serving (3 capsules) | Magnesium 275 mg (65% DV), from 2,500 mg magnesium glycinate |
|---|---|
| Other ingredients | Hypromellose (capsule), magnesium stearate, silicon dioxide, rice flour |
| Per bottle | 90 capsules · 30 servings |
| Label directions | 3 capsules once a day with water, or as directed by your healthcare professional. |
Pregnant, nursing, on any medication, or have kidney problems? Talk to your doctor or pharmacist first. Magnesium can interact with some medicines, like certain antibiotics and osteoporosis meds.
Taking more than the label says can upset your stomach. Keep out of reach of kids.
SLEEP is a magnesium supplement. It's not a sleeping pill, a treatment for perimenopause or insomnia, or a swap for your doctor.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
No junk. No mystery. Just the good stuff.
Why SLEEP exists
Hi, I'm Karin. 42, mom of five. A few years ago I was exhausted all day, wide awake at 3am, and scared my kids would remember a permanent grump.
Everything I found was made for men or for "everybody." Not for my midlife body.
Night one, I felt calmer going to bed. Week one, I still woke at 3am a couple times but fell right back asleep. Weeks 2 to 4? New me, who dis.
Just me. Not a promise. I own the company, so you know.If you're reading this at 3am, I see you. You don't have to figure this out alone.
Free bonus with every order
Your people. A private Facebook group for women in this chapter. 3am stories, real questions, honest answers and lots of laughing.
Your invite comes in your order email.
Karin · AdminPinned postWelcome in! 🧡 Rule #1: you're not crazy. Tell us your name, your age, and the weirdest thing you've googled at 3am. I'll go first...
Real answers
Still wondering about something? Ask us. A real person answers. Usually me, Karin.
Email: hello@shesnotcrazyco.com
Then you get your money back. Email us within 90 days of delivery with your order number. Opened the bottle? Doesn't matter. Keep it. Give it to a friend who's up at 3am. (One per household.)
About 3 to 9 business days. We pack it in 2 to 5, then the mail takes 1 to 4 more. Not Amazon fast, but we keep you posted. You get a tracking link by email the minute it ships. Shipping is free. Lower 48 states only for now. Sorry, Alaska and Hawaii. We're working on it.
Fair question! Most multis only have a little magnesium, and it's usually the cheap kind. SLEEP has 275 mg of the good kind. Already taking magnesium? Check with your doctor or pharmacist before adding more.
Every body is different. Some women wind down easier pretty quick. For others it takes a few weeks. Take it every night for a month. And remember, you've got 90 days.
There's no melatonin in it. But everyone's different, so try it first on a night without a 6am meeting. 😉
Nope! Every bottle option is one and done. Monthly delivery is its own thing, and it's coming soon.
Try SLEEP for 90 days. Free shipping. Your money back if it's not for you.
Feel like me again →(you're not crazy, btw)